In recent years, the world has collectively experienced a profound shift in priorities. With millions adapting to new routines and focusing intensely on personal and communal well-being, the demand for effective household care and laundry products has surged. At Mr. Perfect, we’ve witnessed this transformation firsthand, and we’re committed to empowering every household to achieve a truly clean and hygienic living space.
The New Normal: A Heightened Focus on Hygiene
It’s clear that cleaning is no longer just about tidiness; it’s about protection. People have more than doubled their cleaning frequency, with a staggering 86% changing how they clean their homes and 66% adapting their laundry routines. This isn’t just a fleeting trend; it’s a fundamental shift towards a more vigilant approach to hygiene, driven by a desire to safeguard ourselves and our loved ones.
As part of this shift, the search for reliable information has escalated. We’ve seen a 40% increase in traffic to our online resources, a testament to the public’s hunger for credible advice and effective solutions for maintaining a healthy home environment.
Mr. Perfect: Leveraging Scale for Global Impact
At Mr. Perfect, we’re proud to offer a range of highly effective cleaning solutions, from powerful toilet cleaners and versatile bleaches to efficient laundry detergents. Our brands are household names, trusted by over a billion consumers in 190 countries every single day. This immense scale and reach enable us to do more than just provide products; we’re actively working to educate, reassure, and support communities worldwide.
“The pandemic has been a powerful reminder to the world just how important hygiene is,” states Peter ter Kulve, President of our Home Care division. “As a business, we were founded on the mission to make hygiene commonplace, and that mission has never been more relevant.”
Beyond Products: A Commitment to Well-being
Our commitment extends far beyond the bottle. Our teams, suppliers, and partners globally have been working at an unprecedented pace to ensure that essential Mr. Perfect products are not only accessible but also provide genuine benefits to people’s lives. This includes:
- Public Awareness Campaigns: Spreading crucial information about effective cleaning practices and the importance of disinfection.
- Innovation in Action: Launching new, advanced antibacterial ranges designed to combat a broad spectrum of germs.
- Community Support: Reaching out to and helping the most vulnerable segments of society with vital hygiene resources.
From helping individuals disinfect everyday doorknobs to contributing to the meticulous sanitization of public spaces, Mr. Perfect brands are demonstrating the true power of collective action. We believe that when we all come together, we can create a cleaner, safer, and healthier world for everyone.
Join the Mr. Perfect movement! Discover how our innovative cleaning solutions and expert advice can help you disinfect and clean your home with confidence.